Sincero follows a formerly incarcerated graffiti writer on his journey to becoming an established portrait muralist. Santa Ana is the city that graffiti artist Sincero calls home. Known for its local artistry as well as its history of gang violence, this city’s tag-banging and graffiti culture run rampant. Growing up in an environment with little alternatives to violence, Sincero narrowly avoided certain lifestyles as a youth by clinging to his only form of self-expression– graffiti writing. Sincero now fights for his art to be respected by using community approved walls to commemorate the forgotten heroes that call Santa Ana home. A film centered within the heart of Santa Ana, Sincero is founded on the basis of the word’s meaning: sincerity.